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S&S Mills Carpet

We sell carpet direct to you from our mill in Dalton, Georgia. No retail stores. No middlemen. No expensive showrooms. Just great carpet at the lowest possible price.

We sell directly to you, the customer, without going through a distributor or retailer. We’ve always done things this way, and all the while we’ve kept up-to-date with every standard of perfection in the carpet industry. This means you get top quality carpet at an incredible savings.

“We considered selling to retailers and distributors, but we quickly realized that we could better serve our customers by providing carpet direct from our mill,” Danny Simmons says.

“And since we sell direct, we can’t afford any problems. Our quality has to be great because we don’t have any retailers to make excuses for us.”

Meet the people the carpet retailers don't want you to know

Over thirty-five years ago, a young couple in Dalton, Georgia, had a dream. Danny and Judy Simmons wanted to sell carpet and build the kind of trust with their customers that would grow their business into a major carpet factory.

They started right in their own small apartment. Danny handled sales over an old-fashioned, one-line phone, and Judy figured yardage on a hand-held calculator and prepared invoices on a second-hand Underwood typewriter.

“If we shipped it that day, we mailed the invoice that night,” Judy recalls.

From these humble beginnings, S&S Mills which stands for Simmons and Simmons grew to fill a 280,000-square-foot state-of-the-art plant capable of producing 20 million yards of carpet a year. S&S Mills still treasures its direct, one-on-one relationship with its customers. “Every time we receive a letter, phone call, or email, a customer is inviting us into their home,” says Danny. “We don’t just sell carpet, we build relationships.”

When you buy carpet from a carpet store or home improvement chain, you are not buying direct from the manufacturer. Even carpet purchased from so-called “carpet discounters” has passed through the hands of a middle man, adding unnecessary cost to the price of the carpet. But when you buy from S&S Mills, you buy direct from the manufacturer, eliminating huge mark-ups and commissions.

Danny and Judy believe in the dream that inspired them to start their business over thirty-five years ago. They have established a personal relationship with thousands of satisfied customers based on trust-and they aren’t about to sacrifice that relationship to sell through a middleman.

“It’s a philosophy of direct communication that allows us to work with each and every customer to ensure that his specific needs are met,” said Danny Simmons. “We didn’t eliminate the middleman; we never had one.”

It's Easy to Order from S&S Mills Inc.!



1. Determine Carpet Style

The most difficult part of ordering from S&S Mills Inc. is deciding which of the beautiful carpets to put in your home. Choose a style and color that complements the decor and satisfies your personal taste. Reading through the information on our website, getting free samples, and talking with one of our carpet specialists can help you decide which carpet is best for you.



2. Measure for Installation

After selecting the carpet you want, contact a local installer to come out to the installation site. The installer will measure the areas you plan to carpet, give you an estimate on the labor, and tell you how much carpet to order. If you do not know a carpet installer, call S&S Mills Inc., and we will help locate one in your area.

3. Call to Order

Call us toll free at 800-241-4013, and a carpet specialist will be happy to assist you in placing your order. Have your total carpet measurement requirements, including the style and color you want.



4. Delivery is Easy

We can deliver to your installer if he has receiving facilities. If not, we can ship to a freight terminal near you, and your installer can pick up the carpet when you are ready for installation. We can also ship the carpet to your front door. However, this would require you have labor available to unload. About a week to ten days after placing your order, your premium quality carpet will arrive, ready to install.




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Dalton, GA
P.O. Box 1568
Dalton, GA 30722-1568
Phone: (800) 241-4013
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